Are you still not sure about how to do a SWOT analysis? I have posted a podcast on iTunes University about how to do a SWOT as well as provided class lectures. But if you would prefer to review this book, I highly recommend it. It is a quick read and is in our bookstacks (HF 5386.F56X 2009) - come check it out! And, as always, I am happy to assist you 1:1 on how to do a SWOT analysis.