Thursday, March 3, 2011

Calling all brand marketers!

Mintel Oxygen is a one-stop online platform, designed to give you easy and fast access to consumer and market insight.  More than 600 report titles covering UK, European, US and International consumer markets are added to Mintel Oxygen every year.

We have trial usage for this resource during the month of March only so please make use of it for your current projects or research papers due this semester.  There are actually two databases. 

1.) MINTEL OXYGEN*
To access the site, go to the url - academic.mintel.com either from a campus computer or with your remote sign-in to our library. You will be automatically signed into your account as Mintel has the assigned IP ranges for USA Library database trials. Click on the "I Agree" to the standard academic terms and conditions. Users must then create a profile (using their university email) the first time they login (takes a minute or so). The website has many features/benefits that work closely with the profile.


The second database:
2.) GLOBAL MARKET NAVIGATOR*
To login:
Mintel Global Navigator-
1. *gmn.mintel.com* <http://gmn.mintel.com/>
2.  Username - usouthaltrial@usouthal.edu
3.  Password - mintel

Any issues, please come to the library and we will assist you or send an email request to:  buscirc@usouthal.edu.