As you write your company analysis for Mgmt 300, you might want to read a stock analyst report from Morningstar which we have as a trial offering this semester only.
Sign on to MCOB library landing page and choose databases and right at the top of the page you will see in boldfaced type, "Morningstar Trial".
http://www.southalabama.edu/univlib/mcob/sources/
Once you have selected Morningstar, locate the 'companies' section to the left of the page, choose 'stock analyst reports' and search on your company to locate another analyst/researcher view of the company. The analyst will typically review everything you are having to do in your company analyst from industry to company weaknesses or issues to competition.
