Industry Research, Part III

In prior industry research posts, you have been collecting data in various government websites as well as online databases in the Library.  One key database is S&P netAdvantage as you can review industry surveys which will provide you those key financial ratios important in a specific industry.  Also, in S&P netAdvantage, you can select 'company comparisons' to see how key companies are operating in this environment.  Another handy resource is a book we have here in the MCOB Library Reference Section called the "Almanac of Business/Industry Financial Ratios".  The call number location is HF 5681.R25 T68.  Using the NAICs code you located in Part I of your research, you will be able to view the industry ratios from this almanac that is sometimes easier to view in print.  More ways to learn more about the industry you are researching will be posted soon.