Industry Research, Part II

An earlier blog on conducting industry research, we pointed out that you first need to get an Industry NAICs code (industry classification) as this will be a key way you will research various government websites and our databases.  You will be able to research industries from such databases as S&P Index, Morningstar, MergentOnline to name a few. As you are researching, you will need to complete a SWOT analysis (strengths, weaknesses, opportunities and threats) for your company, the industry in which they operate and their competitors.  By organizing the information in a SWOT analysis, you are now ready to research even deeper but that will be in our next blog.  If you need assistance in this step or locating the NAICs code, please send a request to buscirc@usouthal.edu and we will happy to assist!