Harvard Business Review - June 2011 Issue

For those of you in marketing and management, the June issue of Harvard Business Review is a particularly strong edition.  Articles range from "Competing Against Free", "A Guide to Making Great Strategic Decisions", "How Customers Can Rally Your Troops", "Segmenting the Base of the Pyramid", "What Makes a Team Smarter - More Women", "Forget Viral Marketing, Make the Product itself Viral", several articles on how great leaders unleash innovation and the case study revolves around a manager's decision on which hotel to invest new marketing campaigns.  For those of you taking International Marketing 336 this summer, you might want to read "What the West Doesn't Get About China" and its rapid transformation to a consumer-driven market.  Come see us in the Library and review this issue as well as prior issues of the Harvard Business Review in our magazine section.